Our Mission
PureThread inspires our clients and the fashion industry to embrace a deeper awareness in all of our choices. Our unique stylist experience builds customized contemporary and designer wardrobes for individuals, providing an incomparable edit of the marketplace while anticipating the looks and ethics in fashion’s future. As the sustainable fashion industry grows to meet consumer aesthetics and confidence, we introduce sophisticated eco-fashion into a wider market.
In selecting partner designers, manufacturers, and retailers, PureThread explores how the creation of each product affects the health of the planet and of the people who live on it – including our clients, who wear the clothing. Promoting transparency and ethics within the apparel industry, we address fabrication, fair trade principles, transportation, corporate environmental and philanthropic commitments, packaging, washing requirements, how durable and efficient the product is during its life cycle – and what is planned for its next life.
PureThread’s clients touch, see, feel, and wear the stories about the passion, intention, and successes of designers who are thinking beyond the surface. The result is a wardrobe updated with hand-selected pieces that honor people and the planet, making each client look and feel even more beautiful.
